A person surfing on a pink surfboard inside a large ocean wave, with the O'Neill logo on the left and the text "First Name in the Water" on the right.

Marketing Collateral

PRINT / DIGITAL / SOCIAL MEDIA MARKETING

  • Marketing collateral for O’Neill Australia spanned a wide range of print and digital formats, supporting every stage of the customer journey across Australia and New Zealand.

    • Retail signage for surf stores across Australia and New Zealand

    • Print advertisements in Tracks and Surfing World magazines

    • Digital display ads for STAB, Tracks, and Surfline

    • Social media content creation, scheduling, copywriting, and community management

    • Event signage and collateral for brand activations

    • EDM campaigns

    • E-commerce assets and landing pages

    • B2B sales platform materials

  • This work strengthened brand consistency across all touchpoints and improved engagement with O’Neill’s seasonal stories and product releases across ANZ.

    A key highlight was contributing EDM and social assets to the Maps to Nowhere: Chasing Seconds campaign, featuring Caity and Timo Simmers and Soli Bailey. The Surfline x O’Neill launch went viral, surpassing 1 million views on YouTube and sparking reactions from the surf community including “I straight up cried tears of joy after seeing Caity’s wave” and “Did I just watch the best surf movie I’ve ever seen?” The supporting digital collateral helped amplify the campaign and drive strong reach and interaction across O’Neill’s channels.

Collage of women in swimwear on the beach, surfing, and relaxing, with the text "O'Reginals," an O'Neill Santa Cruz logo, and description of revitalizing timeless styles with modern technology for women of the past.
Smartphone displaying an Instagram post featuring three women in wetsuits holding surfboards on a beach, with a collage of surfing and beach scenes in the background promoting O'Neill's Hyperfreak Wave Runner series.

SOCIAL MEDIA CONTENT CREATION

Large yellow banner advertising Skullcandy OZ Grom Open surfing competition with a logo and event details, next to a photo of a surfer riding a wave in wetsuit with cloudy sky in the background.
A young man with blond hair is holding a skull with a pair of headphones on it, and a first-place trophy from Skullcandy. The picture is a screenshot of an Instagram post, with a caption mentioning winning at Lennox for the Pro Junior event.

EVENT SIGNAGE & COLLATERAL / SKULLCANDY OZ GROM OPEN 2024

A person holding a trophy at a Rip Curl event at Bells Beach, with a banner and company logos in the background.

DISPLAY ADS

Billboard advertisement for O'Neill Hyper Series featuring a large wave and a surfer riding it.
Large billboard featuring a surfer riding inside a big ocean wave, with the O'Neill logo in the top right corner.

TRADE SIGNAGE

A woman surfing inside a large, clear ocean wave, crouched on her surfboard, with the sky and clouds visible above.
A person surfing on a wave in the ocean, wearing a wetsuit and holding their head with both hands.
A surfer riding a wave on the ocean, mid-air during a surf maneuver.

COPYWRITING & SOCIAL MEDIA MARKETING

An advertisement for O'Neill's Hyper Series. The top section features three models wearing different thermal wetsuits, with text explaining the series' evolution, warmth, and flexibility. The lower sections detail individual product lines: Hyper Fire X, Hyper Fire, and HyperFreak, highlighting their technology, performance, and flexibility benefits, with effects ranging from waves to a surfer.
Cover art for the TV show "Maps to Nowhere" season two, episode three, featuring an ocean scene with waves crashing on a rocky shoreline, framed by trees and bushes.

EDM DESIGN

Computer monitor displaying a webpage for O'Neill Blue with ocean wave imagery and a message about ocean conservation.

WEBSITE BANNERS &
LANDING PAGES

Black and white collage background with a logo and text promoting O'Reginals, a brand revitalizing timeless styles with modern technology in an ode to women of the past.
A young woman in a wetsuit standing on the beach holding a yellow surfboard vertically. The ocean and sky with some clouds are in the background.
Two women walk on the beach with surfboards at sunset, heading towards the ocean.
A woman in a black wetsuit is surfing on a yellow surfboard in the ocean under a clear blue sky.
Young woman in a black wetsuit holding a surfboard at the beach.
O'Neill Wave Runner Hyperfreak print series promotional banner with a blue and black abstract wave pattern.
A woman holding a surfboard on the beach, smiling, with the ocean and clear blue sky in the background.
Two women surfing on the ocean with blue sky and clouds in the background.
A woman in a black wetsuit enjoying a moment in the water with eyes closed and a peaceful expression, against a background of blue sky with clouds and ocean waves.
A woman with curly brown hair walking barefoot on a sandy beach, carrying a surfboard, with rocks and the ocean in the background during sunset.

SHOOT COORDINATION

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