Surfing inside an ocean wave with two surfers paddling on a surfboard, with the FCS logo overlayed.

Marketing Collateral

PRINT / PACKAGING / DIGITAL / PHOTOGRAPHY

  • Marketing collateral for global surf accessories brand FCS spanned a wide range of formats, including print, digital, packaging, and content production.

    These were delivered to global markets including ANZ, the US, Europe, Japan, and Indonesia.

    • Magazine ads for publications including Tracks, Surfing World, The Surfer’s Journal, Surfing Life, White Horses and Pacific Longboarder

    • Trade signage for surf retail stores worldwide

    • Print assets including seasonal product catalogues, zines and flyers

    • Product graphics and packaging design

    • Social media assets and digital campaigns

    • EDM design

    • E-commerce assets

    • In-house product and lifestyle photography, editing, retouching, and art direction

  • This work was instrumental in bringing major global product launches and campaigns to life, ensuring consistent and elevated branding across international markets.

    Standout moments included designing the logo for Carissa Moore’s signature fin, which she personally loved, and creating the Mark Richards limited-edition box set – earning a personal thank-you call from Mark, expressing his appreciation for all the hard work.

The image features a light blue background with artistic swirl patterns. It contains the logo for FCFS and the text "ATHLETE SERIES" at the top. The large, bold text in the center reads "RISS." Below that, smaller text states "CARISSA MOORE'S SIGNATURE FIN." Additional text at the bottom indicates on which platforms the fin is available and its sizes: "PC + AIRCUBE | S, M, L."
A woman with wavy brown hair wearing a black shirt is leaning on a small white racing boat with three fins, wearing jewelry, and looking into the distance, with a cityscape and a blue sky with some clouds in the background.

LOGO DESIGN

Advertisement featuring surfer Carissa Moore riding a wave and a black-and-white photo of Carissa Moore sitting on a beach holding a surfboard, with text including her name and the brand FCSS.

TRADE SIGNAGE

Open booklet showing images of high tension tip flexes with the text "Rapid Flex Recovery" and "High Tension Tip Flex" on a red background. Next to it is a closed black booklet titled "Glass Fibre Fusion" with red and black text.
Brochure and booklet about FCS Fin Impact Surfboards, featuring images of a surfer, a surfboard, and surfing scenes with red and black color themes.

ZINE DESIGN

Advertisement for FCS GO surfing gear, featuring images of surfers riding waves in the ocean, with text promoting quick wave disappearance, a reminder of next potential surf spots, and the theme 'Pack light. Surf heavy.'

DISPLAY ADS

Open surf magazine on blue surface, with a closed magazine on top of two others, showing a surfer riding a wave on the cover.

CATALOGUE DESIGN

Display of colorful, eco-friendly combs made from recycled plastic in pink, blue, white, and black, branded with 'Comb for Good' and supporting ocean conservation charities.
Box of colorful combs with the words 'Comb for Good' printed on them, made from recycled plastic, supporting ocean conservation charities.
Box set of Mark Richards limited edition twin fin surfboard fins, with packaging, an autographed photo of a surfer riding a wave, and a black box featuring FCS and Warner Bros logos.

PACKAGING

Open magazine showing a Black and white advertisement for a limited edition twin pin box set featuring Mark Richards, with a person working on a desk and a collection of surfboards with a Quiksilver logo.
Open magazine featuring surfboards and surfing images, with a man holding a surfboard on the left page and a surfer riding a wave on the right page.

MAGAZINE ADS

A person riding a light blue scooter down a street, wearing a black helmet and a black sweater, with long blonde hair. The scooter has a utility box or bag attached to the side.
A white brick wall with black text that reads 'FCS Scooter Rack' and the words 'Simple. Adjustable. Secure.'
Person in black jacket and blue jeans carrying a purple surfboard with stickers, standing next to a mint green scooter on a paved surface.
A woman wearing a black helmet and jacket riding a mint green scooter with a purple surfboard attached to the back, parked along a white textured wall building with a blue door and windows, one window has a sign that reads 'Order Here'.

SHOOT COORDINATION

Lock with 10,000 possible combinations displayed on a digital lock, highlighting security options.
A black combination lock with a weather protection cover, foam-backed body, and hardened steel shackle.

INFOGRAPHICS

Colorful pet grooming brushes arranged in a row on sandy ground with small rocks.
Top view of a light blue surfboard with four colored grooming combs placed vertically on it, next to a textured surface, with the logo "Günther Rohn Surfboards" near the top.
Four colorful pet grooming combs on sandy ground, with the text 'Groom for Good' embossed on each.

PHOTOGRAPHY

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