BRANDING / ILLUSTRATIONSet underground in a four-level heritage wool store in Sydney’s CBD, Apollonia is a cocktail bar that pays homage to the life, love, and tragedy of Apollonia Vitelli.
Developed during my time at Distil Agency, the brand’s bold and dramatic identity was brought to life through custom illustrations, which became central to its storytelling and atmosphere. These illustrations were also adapted into bespoke ice cube moulds for use in Apollonia’s signature Negronis – adding a tactile, memorable brand detail to the guest experience.
The branding was recognised industry-wide, earning finalist status at the 2021 AGDA Awards and a shortlist placement in the 2021 Transform ANZ Awards.
HAND-DRAWN ILLUSTRATION SERIES
Other Projects
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12 Volt Mags
Branding
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![Gif of multiple posters Maddie designed at Distil Agency]()
Event Posters
Print
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![Image of two surfers walking towards the sunrise which Maddie content coordinated for O'Neill]()
O'Neill & FCS Shoot Coordination
Photo & Video Coordination
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![Gif of an Instagram carousel Maddie designed for O'Neill's new range of women's wetsuits 'Wave Runner']()
O'Neill Marketing Collateral
Print / Digital / Social Media Marketing
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![Packaging Maddie designed for FCS II x Mark Richards premium surfboard twin fins]()
FCS x Mark Richards Twin Fin Box Set
Packaging / Campaign
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![Retail sign Maddie designed for FCS featuring surfer Carissa Moore]()
FCS Marketing Collateral
Print / Packaging / Digital / Photography
Services
Thinking about how to bring your brand vision to life? Explore all graphic design and marketing services to get started.
Contact
Ready to elevate your brand with impactful design and effective marketing? Let’s chat!
Whether you’re interested in collaborating on a project, exploring services and rates, or simply have questions, fill out the form or directly email maddiewilsondesign@gmail.com to get started.