BRANDING

After nearly a decade building and travelling in her own vans, Mags knows first-hand how important a good electrical set-up is – and how confusing or gatekept the knowledge around this can feel.

She’s on a mission to simplify van power and make it more approachable, transparent, and affordable. No tech jargon, no tradie talk, just honest advice and custom installs tailored to each customer’s lifestyle and budget.

For the branding, the goal was to create something that stood apart from the typical masculine electrical aesthetic – something bold, fun, and instantly relatable to women in the vanlife community. The visual identity centres on a vibrant, coastal look, with playful colours and a distinctive 12-point spark icon (a nod to 12 volts), representing both power and connection.

Empowering, fun, and friendly, the branding reflects Mags’ warm approach and mission to do things differently. From the logos to social media assets, every element was designed to spark momentum and energise the launch of her business.

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Contact

Ready to elevate your brand with impactful design and effective marketing? Let’s chat!

Whether you’re interested in collaborating on a project, exploring services and rates, or simply have questions, fill out the form or directly email maddiewilsondesign@gmail.com to get started.