Scroll through the annals of surf history and very few names rank as highly as Mark Richards. With four World Titles to his name as well as an illustrious career as one of the world’s best shapers, Mark has long been regarded by many as one of the most influential figures in surfing.

This limited-edition signed box set was designed to showcase three FCS II x Mark Richards twin fins, combining premium packaging with rich storytelling.

The packaging concept needed to be lightweight for global shipping, environmentally considerate, and protective of the fins. Each of the three fin folders was crafted to break up the set and highlight the unique story behind each fin, providing a detailed snapshot of Mark’s iconic career.

To support the product launch, the project was rolled out as a full campaign across social media, EDMs, e-commerce, and digital advertising – ensuring a cohesive and elevated customer experience across all channels.